Flowers Shoreditch Customer Privacy Policy

Name: SWEET LOVE
Brand: Flowers Shoreditch
Price: 109.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Flowers Shoreditch collects, uses, stores, and safeguards your personal data when you place an order with us as a customer in Shoreditch and the surrounding districts. We are committed to protecting your privacy and ensuring that your personal information is handled in compliance with the General Data Protection Regulation (GDPR).

Scope of this Policy

This policy applies to all customers who place orders with Flowers Shoreditch for the delivery or collection of floral goods and related services, whether through our website, by phone, or in person, within Shoreditch and the adjacent areas. By ordering from us, you acknowledge and agree to the terms set out in this Privacy Policy.

What Personal Data We Collect

We collect and process the following types of personal data in the course of our business:

Identification and Contact Information: such as your name, delivery address, billing address, contact number, and (if applicable) company name.
Order and Transaction Data: details of the products you purchase, including specific delivery instructions, messages for bouquets, and relevant invoicing details.
Payment Information: although payment card data is processed securely by third-party processors, we may hold information confirming payment or receipt.
Communication Records: records of any communications you have with us regarding your order or our products and services.
Marketing Preferences: your consent for receiving updates or offers from us, if you have opted in.
Technical Data: such as IP address, browser type, and how you interact with our website, collected via cookies and analytics tools.

Lawful Basis for Processing Your Data

Flowers Shoreditch processes your personal data based on one or more of the following lawful bases under the GDPR:

Contractual Necessity: Processing is necessary for us to fulfill your orders, manage deliveries, and provide customer service related to your contract with us.
Legal Obligation: We may be required to process certain data to comply with legal and regulatory requirements.
Legitimate Interests: We process personal data to improve and secure our services, prevent fraud, and communicate important information regarding orders.
Consent: Where you have given explicit permission (for example, for marketing communications), we will process your data accordingly. You can withdraw your consent at any time.

How We Use Your Data

Your personal data may be used for the following purposes:

To process and deliver your orders efficiently.
To contact you regarding your orders or respond to your inquiries.
For invoicing, payment processing, and confirmation of transactions.
To personalise your experience with Flowers Shoreditch and provide recommended products or offers.
To comply with our legal and regulatory obligations.
For internal record keeping, business audits, and analysis to improve our services.
If you have opted in, to send you promotional materials or updates.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying legal, accounting, or reporting requirements. The general retention periods are:

Order and Transaction Data: Retained for a minimum of six years following the completion of your order to comply with accounting and tax regulations.
Marketing Data: Retained until you withdraw your consent or request removal from our mailing lists.
Technical Data: Typically held for up to 24 months for analytical purposes.

When your data is no longer necessary, it will be securely deleted or anonymised.

Data Processors and Sharing Information

Your personal data may be disclosed to trusted third-party processors who provide services on our behalf, including:

IT and System Administration Providers: Who host or support our website and store transactional data securely.
Payment Service Providers: Who process your payments securely in accordance with legal standards.
Delivery and Courier Services: To ensure your floral orders reach the correct destination.
Accountancy and Auditing Firms: For regulatory compliance and business management.

Where third-party processors are used, we ensure they handle your data in accordance with confidentiality agreements and relevant data protection legislation. We do not sell, rent, or trade your personal data to any third parties for commercial purposes.

Your Data Protection Rights

Under the GDPR, you have a number of important rights in relation to your personal data. These include:

Right to Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You can request corrections to inaccurate or incomplete data.
Right to Erasure: You may request the deletion of your data, subject to legal requirements for retention.
Right to Restrict Processing: You have the right to request that the processing of your data is restricted.
Right to Object: You can object to the processing of your data where processing is based on our legitimate interests or direct marketing.
Right to Data Portability: Where applicable, you can request the transfer of your data to another provider.
Right to Withdraw Consent: If processing is based on consent, you may withdraw this consent at any time.

To exercise any of these rights, please contact us via the details on our website. We will respond to your request in accordance with the GDPR requirements.

Keeping Your Data Secure

We are committed to maintaining the security of your personal information by implementing appropriate technical and organisational measures to prevent unauthorised or unlawful processing and protect against accidental loss, destruction, or damage. Access to your data is restricted to authorised personnel and processors only.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to laws, regulations, or our practices. The latest version will always be made available on our website and is effective as of the published date.

Contact and Complaints

If you have any concerns about this Privacy Policy or how your personal information is managed, you may contact us through the details provided on our website. You also have the right to lodge a complaint with the UK Information Commissioner's Office if you believe your data protection rights have been violated.